top of page
Smart Car
Highlighting Smart’s unique urban advantage through a bold, playful guerrilla executions that deliver high visibility and local engagement.
SCOPE
Guerrilla · Art Direction · Conceptualization
IMPACT
Communication Arts Award of Excellence in Advertising
INSIGHTS
Simple, bold ideas often create immediate resonance and can achieve global recognition even with minimal resources.
The campaign leveraged Smart’s ability to park in tight spaces with the concept “Park at the front door,” using life-size decals in Madrid to make it feel as if the car opened directly onto restaurants and shops. The execution created local buzz and reinforced Smart’s brand promise.
The campaign’s simplicity and creativity earned international recognition and demonstrated how small budgets can drive high impact.
CAMPAIGN
COMMS
bottom of page