Hi! I'm a Creative Marketing Designer based in Madrid with a sharp eye, strategic mindset, and a passion for creating work that matters.
MY CREATIVE JOURNEY
I’ve always been drawn to the space where design meets people — where visuals don’t just look good, but connect, resonate, and move ideas forward.
Over the past 10 years, I’ve built a multidisciplinary career shaped by strategy, storytelling, and curiosity. At Saffron Brand Consultants, I shape campaigns, support internal culture, and strengthen digital presence. Along the way, I’ve collaborated with startups, real estate firms like Riaz Capital, e-commerce brands, and agencies such as BBDO — each experience sharpening how I think, make, and lead.
Living and working in California gave me a global perspective and a deeper appreciation for design across cultures. Now back in Madrid, I focus on work that’s intentional, smart, and creatively honest — helping brands express who they are with clarity, consistency, and care.
TIMELINE
MADRID · 2021 - PRESENT
Saffron Brand Consultants · Brand Studio · Sr Marketing Designer
Shaping how the studio shows up in the world, I lead brand expression across editorial, digital, social, and global campaigns. I work closely with strategy, new business, and leadership to ensure the identity not only looks sharp, but reflects who we are and where we’re headed. I’ve also played a key role in evolving and rolling out our visual language across digital and internal touchpoints.
REMOTE · 2017 - PRESENT
Freelance · Branding & Marketing Direction
Providing strategic branding and marketing guidance to small businesses. I help shape their visual identities, craft compelling messaging, and develop campaigns that connect and grow their audiences.
OAKLAND,CA · 2015 - 2021
Riaz Capital & Artthaus Studios · Real Estate & Investment · Marketing Designer
Joined during a pivotal growth phase, I helped scale Riaz Capital through property launches, investor communications, and advertising, owning the design system and translating strategy into purposeful visuals that brought clarity, consistency, and creativity to every touchpoint. At Artthaus Studios, I turned that same approach toward community, developing the brand identity and visual voice while supporting events, cultural collaborations, and cross-promotions that connected artists, tenants, and the wider Oakland creative scene.
MADRID · 2013 - 2014
My Body Stores (evolved to Natruly) · E-commerce · Graphic Designer
Worked directly with the founders to tighten the brand identity and make fast, effective design decisions that impacted growth. From product visuals to web updates, I learned how to move quickly and design with the end user in mind.
MADRID · 2013
BBDO · Advertising Agency · Graphic Designer
My first step into agency life, contributing to global campaigns including an award-winning activation for Smart by Mercedes Benz. I collaborated across cross-functional teams on seasonal campaigns and activations, producing merchandising and collateral that elevated client engagement while learning to work fast, stay sharp, and think big at scale for world-class brands.
SKILLS
Brand Identity · Campaign Strategy · Marketing Analytics & Insights · Art Direction · Digital & Web Design · Social Media Strategy · Community & Influencer Activation · Visual Storytelling
MY TOOLBOX
Design
Figma · Illustrator · InDesign · Photoshop
Motion & Video
Premiere Pro · After Effects
Web
WordPress · Craft CMS · Wix Studio
Analytics & Campaigns
Google Analytics · HubSpot · Mailchimp · Meta Suite · LinkedIn Campaign Manager
Project & Content
Notion · Asana · Google Workspace · Keynote · Microsoft Office Suite
BEYOND THE BIREF
Outside of work, I love spending time with my dog, Ozzy—clever, playful, and always eager to show off a new trick.
I also love cooking—background music mandatory. Baking has become a small obsession, and after a few trial-and-error attempts my focaccia is now officially to die for. I’ve even started growing my own spices and just harvested my first batch of chili peppers (#proudmoment).
Movies and sports are my other ways to unwind and challenge myself. I’m a cinephile at heart, with a soft spot for horror, and I’ve recently started training for a half marathon—a personal challenge that keeps me pushing limits
And of course, travel and discovering new cultures. Creativity never really switches off for me; it’s about noticing, experimenting, and connecting the dots between people, places, and ideas.
FUN FACT
I once trained baristas at Starbucks.