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Lab
A creative incubator where designers, strategists, and technologists experiment, iterate, and explore what’s next in brand innovation.
SCOPE
Brand Identity · Experiential · Concept Development · Innovation
IMPACT
Defined a distinctive innovation stream within the studio; fostered proactive creative thinking and experimentation
INSIGHTS
Crafting an identity that feels alive, adaptable, and credible allows innovation to emerge organically while maintaining long-term strategic cohesion.
Saffron LAB is a multidisciplinary space for exploration, testing ideas, and pushing the boundaries of branding. I led the creation of its living identity system—a flexible design language that shifts, adapts, and evolves to reflect the identity's mindset.
Designers, strategists, and developers collaborate to uncover new ways for brands to grow using technology, culture, and insight as starting points.
DESIGN CONCEPT
EXPLORATIONS
COMMS
YOU WANT TO PLAY?
To star, tap and drag to add letters. Have fun!
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