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Havaianas – Summer state of mind
A vibrant, illustrated campaign capturing the playful spirit of summer and bringing the brand’s personality to life across packaging, print, and digital channels.
SCOPE
Illustration · Packaging · Print · Product Campaign
IMPACT
Enhanced brand personality; boosted seasonal engagement; strengthened visual storytelling
INSIGHTS
Understanding a brand’s DNA unlocks creative freedom while ensuring alignment with vision and market expectations.
The campaign transformed Havaianas’ signature sandal into a playful character chasing the sun. Across posters, packaging, and digital touchpoints, the campaign celebrated summer as a lifestyle. Visual storytelling emphasized the brand’s fun, carefree DNA while remaining consistent across applications.
VISUAL OVERVIEW
PR PRINTS
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