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Sheba – Follow your passion
An immersive launch event blending elegance, playfulness, and brand storytelling to introduce Sheba to the Spanish market.
SCOPE
Event Design · Brand Experience · Brand Activation
IMPACT
Successful market entry; high media coverage; influencer engagement
INSIGHTS
Attention to sensory and spatial detail ensures brand experiences feel authentic, memorable, and emotionally resonant.
From concept to execution, the experience was crafted to spark curiosity, engage press and influencers, and position Sheba as a modern, indulgent brand with a strong emotional pull from day one.
Set in a historic mansion in central Madrid, the event used spatial design, playful brand cues, and celebrity endorsement (Eva Longoria) to create a premium yet approachable immersive experience. Every detail, from cat shadows to suspended wool balls, reinforced the brand story, engaging press and influencers.
TV COMMERCIAL
EVENT
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