top of page
Melissa Arena
A premium digital presence for a top-tier California real estate agent—built to convert leads, inspire trust, and reflect the lifestyle her clients aspire to.
SCOPE
Website · SEO · Social & Email Strategy · Lead Generation
IMPACT
Improved online visibility; strengthened brand trust; increased local engagement
INSIGHTS
Microsite-first strategy and retrospectives to refine tactics ensuring long-term alignment with business goals.
.webp)
Melissa Arena’s online presence was reimagined for the high-end real estate market with a custom WordPress site that blends refined aesthetics, accessibility, and SEO performance.
Developed a targeted email strategy mirrored the property cycle, keeping clients engaged with a mix of listings and lifestyle content. Social media planning amplified her voice locally, building a consistent and trusted brand across touchpoints.
bottom of page