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Memorability
The Six Keys to a Memorable Brand uncovers what makes brands unforgettable, offering actionable insights to deepen impact.
SCOPE
Brand Identity · Editorial · Organic Funnel · Insight Marketing
IMPACT
300+ downloads; 10% sales qualified lead conversion; steady engagement and lead nurturing. Strengthened Saffron’s positioning as a thought leader with a structured inbound funnel.
INSIGHTS
Meticulous customer journey mapping and a flexible, playful-yet-neutral identity ensure campaigns remain measurable, adaptable, and relevant across formats.
A global-facing thought leadership campaign exploring what sets brands apart. I led the design identity, developed a structured content framework, and shaped the end-to-end audience experience—from the first article to a downloadable report.
The campaign launched organically across owned channels, generating 300+ downloads and converting 10% into sales-qualified leads. It established a foundation for a broader platform, including quarterly report series and an interactive brand assessment tool for early-stage client conversations.
THE SIX KEYS
PRACTICAL CASES
ORGANIC JOURNEY
OVERVIEW
QUARTERLY REPORTS
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