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PREV
Into the Bright
A global platform and event series exploring practical optimism, connecting leaders and creatives to tackle complex challenges through hope-driven design and innovation.
SCOPE
Event Branding · Brand Experience · Brand Activation · Proactive Campaign
IMPACT
Positioned Saffron as a thought leader in brand innovation; strengthened internal culture; extended reach through compelling design and storytelling
INSIGHTS
Detailed audience personas, precise contact management, and immersive experiences are key to creating memorable, conversion-focused engagement.
Launched in 2023, Into the Bright brings together designers, strategists, entrepreneurs, and cultural leaders to explore optimism as a tool for practical problem-solving. I supported the design and narrative direction for events at the Tate Modern in London and Kyoto’s Annex Museum combined thought-provoking talks with immersive experiences.
The manifesto at the heart of the series frames optimism as an actionable mindset, not a mood. From one-day gatherings to three-day immersive editions, each event emphasized conversation, cultural perspective, and meaningful connection.
COMMS
COMMS
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