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IWD '25
A cultural campaign amplifying personal stories and design to celebrate women, equity, and inclusion.
SCOPE
Design Strategy · Brand Experience · Internal Culture · Social Awareness
IMPACT
Raised awareness; fostered authentic dialogue; reinforced company values
INSIGHTS
Authentic, values-driven campaigns resonate more deeply and create long-term cultural impact.
Led the design and strategy overseeing planning, creative development, and launch. The campaign highlighted everyday strength through bold typographic designs and personal narratives through the voices of the team.
Designed to resonate over time, it embraced the global theme “Accelerate Action,” sparking meaningful internal and external engagement while reflecting company values.
POSTCARDS
COMMS
ARCHIVE
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