top of page
City Brand Barometer
Transforming complex urban data into an engaging, globally accessible brand experience that informs, inspires, and converts audiences.
SCOPE
Brand Identity · Editorial · Microsite · Global Campaign
IMPACT
700+ downloads; enhanced global reach; increased brand visibility; featured at Future Travel Summit Barcelona; Awwwards Honorable Mention
INSIGHTS
Microsite-first strategy and retrospectives to refine tactics ensuring long-term alignment with business goals.
Created in partnership with Astara, this City Brand Barometer Business edition analyses city branding through a business lens—measuring strengths in promise, experience, and delivery. I designed the campaign identity and co-directed the launch across a data-rich microsite, bilingual content strategy, and targeted outreach in English and Japanese. Coverage at the Future Travel Summit in Barcelona positioned the report as a key reference for global city branding.
The microsite was also featured as an Awwwards Honorable Mention for its interactive data visualization and digital design.
CBB 2025 Tourism edition coming soon.
THE REPORT
COMMS
EVENT
ARCHIVE
bottom of page