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Artthaus Studio
A co-living and creative hub in Oakland, blending design with cultural programming to connect artists, makers, and small businesses with the wider Bay Area creative community.
SCOPE
Brand Experience · Brand Activation · Proactive Campaign · Campaign Design · Community Activation · Cultural Collaborations · Event Branding
IMPACT
Recognizable visual voice; collaborations that attracted residents and audiences; positioned Artthaus as a hub for cultural connection
INSIGHTS
Community brands thrive on agile storytelling, shared values, and authentic participation. Empowering creators as ambassadors generated stronger engagement than traditional advertising.
Beyond design, the focus was on building community. I developed campaigns for cultural programming, designed visuals for events, and highlighted collaborations with local artists, makers, and small businesses. These efforts helped Artthaus feel less like a real estate project and more like a place where people could connect and create.
Through forums, exhibitions, and shared events, we built meaningful ties with Oakland’s creative scene and the wider Bay Area. Tenants and artists* naturally became advocates for the space, sharing their work and experiences in ways that extended Artthaus’ presence beyond its walls. It was a simple but effective approach: by giving the community a platform, the brand grew with them.
*Flagship collaborations with Alison Hueman and Charlie Edmiston turned Artthaus into a recognizable cultural landmark, setting the tone for makers, creators, and small businesses to follow.
COMMISSIONED COLLABS
SOCIAL COLLABS
AMPLIFIERS
THE COMMUNITY
COMMUNITY EVENTS
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